Re: Season Tickets
Yeah, but no, but yeah, but no, but...
The thing about half season tickets and memberships and "non-standard" schemes is that they take time and £££ to set-up and administer - and the setting-up & administration is done by unpaid volunteers at this level.
Printing various tickets and training people who are manning turnstiles - as unpaid volunteers - also takes time and £££.
The Sheilas, W**s and P******s code follows the more traditional "football" set up in Australia.
When I lived Down Under, even the biggest VFL (as was, showing my age!) Aussie Rules clubs had memberships not too far into five figures.
For "membership" read "season ticket holder" - bog standard.
Same went for the NSWRL clubs - whose gates haven't gone up a hell of a lot in the intervening 30 years, unlike the Aussie Rules clubs.
Now, "sexy-again Richmond" - who hadn't had a dinner for 30+ years - have broken the 100,000 barrier. The traditionally sexy Melbourne clubs are at 60,000 or 70,000, as are West Coast, Sydney & Adelaide.
In the NRL, members usually number in the high teens or low twenty thousands, though Brisbane might be close to double that.
At all of these, there are bewildering varieties of "membership."
Some have maybe 4 match tickets.
"Country" memberships, for those out of the state capital, may have a few more - recognising that upstate fans won't be able to make it to Thursday or Friday night TV games or late starts on Sunday.
Some don't even have tickets: overseas memberships might be a club TV subscription, a scarf and a tailored version of Kingstonian Ted.
Admission by all of these schemes needs to be monitored. I assume it's done mainly electronically nowadays: either by a scanning hole in an unmanned turnstile or a bloke with a scanner shooting a beam at a barcode on a ticket.
When I had a season ticket at a Football League club in the early-Noughties (almost never went, just local loyalty to where I'm sort of from originally) the buggers sent out a wallet with 23 high-quality, old-style, 3" x 9", pre-printed match tickets, with a basic holograph security mark just after the fixtures came out. By the mid Noughties, the season ticket was a simple smartcard that was scanned at the turnstile.
Almost ANY innovative offer will get SOME additional punters through the turnstiles: half season tickets, bundles of matches, deals for Football League ST holders, deals for various public servants, buy-two-get-one-free, bring a mate for £1, women / trannies / dwarves / Zoroastrians / Klingon-speakers / hermaphrodites go free - they'll all pull-in somebody.
Such schemes need to be marketed and monitored though.
A simple, standard, season ticket card is easy to check.
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