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Re: Admission Prices and Season Tickets 2022-23

By Alastair12/5 07:02Thu May 12 07:02:17 2022In response to Admission Prices and Season Tickets 2022-23

Views: 446

Personally, as much as I take the points made by others re the timing of the price rise, I think this is fair enough. The facilities at Tooting are much better no matter what kind of fan you are - main stand, bringing a family, or behind the goal - and so paying a higher price is justified when compared to the prehistoric and disgusting facilities at Casuals.

However I hope there are two points that the decision makers have considered here, both on the same theme of encouraging tickets to be “banked” up front:

1. Charging £11 for tickets bought online in advance. We know that 10-20% (and on certain days eg rainy midweeks even 25%) of people who describe themselves as “certain” to attend events don’t actually turn up on the day, for various reasons. This is a well known industry benchmark. On that basis it makes financial sense to offer a small discount for up front purchases as the club ends up making the same or more money anyway. It has the other advantage of rewarding regular match-going fans, meaning the £10 is only really going up to £11 for many, while maintaining the higher price for on-the-day walkups, reflecting higher cost of dealing with cash etc.

2. Thinking about a lower ST price for non-renewals. Rewarding loyalty is great and should be applauded, but the full charge price is way too high. It’s hard to see the circumstances where anyone would buy one and so it’s not a good offer. For instance it’s easier for me to get to Tooting than Casuals (so I would be a candidate) but the price is far too inflated for me to justify it, even if I’m happy to write off a few quid as a gift to the club. Again, money in the bank is a better strategy than relying on people to definitely attend a lot of games. Also, if you have an ST, you do think “oh I may as well go” if you’re on the fence, which helps boost support on matchday. Good news all round.