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Non-League Day 2025
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Non-League Day (NLD) has grown to become such an important date in the non-league calendar that the Premier League and Championship clubs don’t host games on that day.
NLD this year is March 22nd, when we're at home (weather permitting, of course!) to Hanworth Villa. We’re waiting to hear from the Board whether they’ll be running any special incentives.
Find out more at: https://comeonuks.wordpress.com/2025/03/04/non-league-day/
Kingstonian Supporters Club
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Re: Non-League Day 2025
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Non-League Day 2025
Sat 22nd March at home v Hanworth Villa
The Club has now confirmed on its official website that season ticket holders of Premier League and EFL teams will be entitled to £6 entry for adults (usually £10) and £4 entry for concessions (usually £6). As with all Ks home games, U18s are entitled to free admission.
Spread the word!
Kingstonian Supporters Club
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Re: Non-League Day 2025
Views: 791
This offer is frankly bizarre. Why do the club care if they have a Fulham season ticket?
Would you like my email and data? No thanks just flash your Fulham season ticket on the way in…
Oh the friend I’m coming with doesn’t have a season ticket… afraid he’ll have to pay full price. If you don’t have a season ticket at another club which means there would be a large chunk of weekends unavailable for you to come back anyway, we just frankly don’t value you.
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1 person
Re: Non-League Day 2025
Views: 765
Isn’t the idea of non league day to encourage those who follow EPL/EFL games to come to a non league game? Why is the offer bizarre? There are other clubs offering something similar if not identical.
https://pooletownfc.co.uk/non-league-day-22nd-march-2025/
https://x.com/BeaconsfieldFC/status/1900167730797429132/photo/1
https://x.com/LeightonTownFC/status/1899898946153025780
Granted others are going further. I’ve seen a 1/2 price discount for all and 1/2 price if you wear a retro shirt but the K’s offer is not some sort of unique outlier.
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6 people 6 people
Re: Non-League Day 2025
Views: 717
Lots of clubs getting it wrong doesn’t make it right…
The idea is to encourage those who follow EFL/Prem to discover their local non-league club and give them an experience which will encourage them to come back on a regular basis.
Season ticket holders at other clubs aren’t going to come back on a regular or semi-regular basis. You should be targeting/hoping for arm chair fans who don’t realise they’re close to decent quality live football for a relatively lower price.
Again what does it matter Kingstonian, or any of the clubs you’ve flagged, as to whether someone is a season ticket holder at an EFL/Prem club?
At best as a positive spin you could say ‘great we got xx number of additional fans for this one game that usually wouldn’t able to attend’. But as one off visitor at a heavily discounted price, that fan is literally valueless to the club
Edited by PlayupKs at 22:18:23 on 13th March 2025
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Re: Non-League Day 2025
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I personally know regular K’s attendees who are also season ticket holders of EFL/EPL teams so there is potentially more of an untapped market than you suggest given EPL games and even EFL games kicking off at 3pm on a Saturday seems to get progressively rarer each season. I stiill don’t understand why at least trying to capture this is “bizarre”, especially given other clubs are trying to do the same thing.
I agree that there is scope to look beyond this offer terms of trying to attract new people both on 22 March and beyond but does there have to be such a dismissive attitude to everything?
Edited by Nick Garland at 09:00:48 on 14th March 2025
Edited by Nick Garland at 09:58:23 on 14th March 2025
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10 people 4 people
Re: Non-League Day 2025
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And of course season tickets are only valid for half a team’s league matches
Not sure how many AFCW season tickets holders they are - and I can’t be bothered to look it up either - but I can’t imagine they all decamped to Carlisle yesterday. Equally any other club season tickets holder locally. AFCW for the record host Barrow that day.
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Re: Non-League Day 2025
Views: 513
I think the bigger issue is: will the club invest £50 to £100 on targeted facebook and/or instagram ads in the local area to in the fortnight before to market this "offer" for NLD? contact league clubs and supporters' groups to build relationships as other local non-league rivals have done? have a website that isn't an offence to the internet? tweet a video message/interview with the management and players about the significance of the match at this stage of the season? The answer to all these questions is... "no".
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Re: Non-League Day 2025
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The club is owned by a sales person who does the marketing for the club
Neither of these have been in evidence for some time
If only his attitude hadn’t put off so many of us, some of whom may have the skills/experience in doing some of this
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Re: Non-League Day 2025
Views: 534
I’m quite critical of the club but I think there could be a reason
they surely think the club isn’t worth advertising. and if they did advertise to who? to the Merton schools, or the Worcester Park ones? or Tolworth ones?
maybe advertise in the town centre shops? but which town centre? the link to Kingston is dead other than the name.
everything is so messy and the club has no identity nor appeal, other than fans who are fans cos they always were.
when the inevitable new club happens the story is the identity right away. Until then there’s no incentive for the club to attract new fans or sponsors cos we still have half a million to piss away
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Re: Non-League Day 2025
Views: 945
Personally, I think this offer totally misses the mark.
Season ticket holders at Chelsea & Fulham (etc) are not going to become new Kingstonian supporters. We should be making this offer - and making it FREE - for the occasional football supporter, the mums & dads of PBFL, the parents of all the teams being coached by Jamie Street, Si Bell, Damo, Nigel James, etc.
As far as I can tell, the Club hasn't promoted this on social media. I wonder if they've contacted all the local schools & community groups?
I'll be happy to include details of the offer on the S Club Match Centre. I'll give the Club a few days to see if they can improve the offer, first.
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Re: Non-League Day 2025
Views: 881
I had an Instagram ad last night offering free tickets for London City Lionesses vs Blackburn this coming Sunday at Bromley. No strings attached except I had to sign up for their mailing list.
They've clearly got a bigger budget than Ks - they are owned by the same owners as Lyon and Washington Spirit - but the offer is clear acknowledgement that my data is worth more to them than the £10 my ticket should have cost.
Giving away tickets for the Hanworth Villa game but making people register to get them is a no brainer. A bigger crowd = better player and fan experience, but more than that it means the club starts building a database of 'warm leads' for future initiatives and offers.
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Re: Non-League Day 2025
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Can't say whether or not it applies to CFC\FFC fans but at East Preston FC where I help out there are several who come along regularly after being dissatisfied the way Premier League has gone. Mind that's getting onto nearly 10% of our regular gate!
Ksuals
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Re: Non-League Day 2025
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Would be good if there was some data capture from the promotion.
Don't think I saw anything regarding results from the flyer earlier in the season.
Think we should be targeting Chelsea Women's season ticket holders too if they haven't got a game.
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Re: Non-League Day 2025
Views: 531
^^^^^
100% we be targeting an offer tailored for Chelsea Women's team match going fans as an additional thing. These are mostly families who can't afford to take the whole gang up to Stamford Bridge... we should be aiming to be their primary local alternative (no disrespect to Womens football intended). In some cases we would even be complimentary to their weekend of family football fun since we mostly play on different days.
The important thing here is these are match going football fans of a football club playing in Kingston upon Thames, but they're not Kingstonian fans & we've been gone for so long with little to no attempt to keep the town engaged that some of them might not even know we exist.
What's the hook though? You can throw money at anything & say half price entry for whatever criteria, but put your head in the mind of the Kingston area based Chelsea supporting dad of 2. What makes him get out of the house to take little Frank & little Didier to Raynes Park on a Saturday to spend more money (albeit discounted) to watch Kingstonian? What makes Frank & Didier want to bug daddy to come back next fortnight when we're at home again? When the offer expires after a match, a month, a season, or however long it runs for how do we get them addicted enough to be happy to keep coming at full price? We get that right & there will be no more Frank & Didier... they'll change their names legally to Rob & Martyn.
As a byproduct, all bitterness about them taking KM aside, I can't see how strengthening ties with Chelsea in any capacity is a bad thing at this point. If the new stadium plans fall through again we've got an increased chance to go back to KM or potentially less objection/some support from them if we finally chose to do something at the Athletics Ground.
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Re: Non-League Day 2025
Views: 916
Would be good if there was some data capture from the promotion.
Was hoping to see something along the line of "£X entry when signing up to our mailing list"
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